Trademark valuation
Due to the complexity of Polish accounting regulations, the valuation process requires extensive knowledge and considerable work.
The fair value of a brand and trademark can be used, among others, for the following purposes:
- for the company’s own needs and those of its owners,
- granting a license to use the brand and trademark, e.g., within a franchise network,
- sales,
- collateral for a loan or credit facility,
- contribution to another entity.
- Benefits of brand and trademark valuation:
- Estimating the benefits of having a brand in the company’s portfolio and the rights to it,
- Increasing sales volume through product popularity among loyal consumers,
- Increasing margins on individual products,
- Improving balance sheet assets,
- Managing and monitoring brand effectiveness, establishing fees for its use,
- Determining the true value of the brand during the sales process.
Trademark Valuation – Experience First
The Institute of Specialized Expertise specializes in comprehensive business valuations. However, our services also include professional trademark valuations. Determining such a value accurately is not a simple task due to the lack of a clear, universal method. Therefore, the reliability of this process depends crucially on the person performing the valuation. Thanks to our team’s extensive experience in corporate finance and economics, we are able to offer you the most reliable and trustworthy trademark valuations.
Trademarks – How Do We Conduct Valuations?
The detailed trademark valuations we offer are performed to provide the most accurate value possible. While the exact calculation process depends on the specific circumstances of the business, we always strive to ensure accurate valuations. We are fully aware of the importance of trademarks and their value to businesses. Our team consists of highly qualified asset valuation specialists with extensive experience in this field. By using our services, you are guaranteed a reliable valuation, the highest quality of substantive reports, and a fully personalized, client-focused approach.
Trademarks – Consulting and Valuation
Collaboration with the Institute of Specialized Expertise is not only about providing a detailed valuation of intangible assets. When valuing trademarks, we also prepare detailed reports and opinions, and upon request, we can combine this service with a business valuation and professional advice. We provide services in the areas of valuation, bankruptcy proceedings, calculations, and justification of lost profits and banking. Our Institute members have been actively assisting businesses with all matters related to finance, accounting, and banking for many years.
Support for Every Entrepreneur
We approach every valuation project conducted as part of our practice individually, guaranteeing the highest quality of service. We offer professional advice and assistance to every entrepreneur, not only in the area of valuation itself. We also handle, among other things: We prepare objections for expert opinions and support entrepreneurs in dealing with errors made by public officials. We also have experience in estimating financial damages. If you are looking for a reliable entity specializing in trademark and business valuations, please contact us.


